Our story ⏪

I'm Jonathan Soto Díaz, from San Sebastián, Puerto Rico.

And although today SmartWave seems like a brand, the truth is that all of this started at a stage in my life where I myself was trying to rebuild myself.

For a long time, I felt like I was living on autopilot. As if the days passed quickly and I was just there, surviving more than actually living. I also had bad habits and periods where I felt like I was wasting too much time, too much energy, and too many opportunities on things that weren't leading me anywhere. And there comes a point where one gets tired of feeling stuck. A point where you understand that if you want a different life, you have to start changing for real, even if it's little by little.

That's when everything started to move differently for me.

I started going out more, clearing my mind, moving differently, looking for something of my own and trying to feel present again. Many times I would simply go for walks right here in San Sebastián, to breathe, to watch the sunset, to disconnect a bit from the mental noise. And without realizing it, while I was trying to build something of my own, I was also rebuilding myself as a person.

In the midst of all that process, I found these glasses.

And honestly, what impacted me most wasn't just the technology. It was the feeling of being able to live in the moment without being glued to my phone all the time. Being able to record from my own point of view while still enjoying what was happening. A bike route, a road by day, a beach, a conversation, a trip, a random moment that one usually lets slip away because they think there will always be time to repeat it.

But the reality is that many moments don't come back.

And little by little I understood that SmartWave wasn't just being born as a store. It was being born as part of a new stage in my life. A stage where I wanted to build something real, with identity, with purpose and with a bigger vision than simply selling a product.

That's why this brand means so much to me.

Because it wasn't born from a giant office or from someone who had their life completely figured out. It was born from a human process. From someone who was trying to mentally get back on their feet, leave dark stages behind, and build something different from San Sebastián, Puerto Rico.

My intention has never been to simply sell glasses and that's it. I want to build a brand that people remember for the experiences it helped them save. Because at the end of the day, moments pass too quickly. And many times you don't understand how valuable they were until they have already become memories.

That's why SmartWave for me isn't just about technology. It's about living more presently, saving real memories, creating something with purpose, and continuing to grow as I build all of this.

And honestly…

I feel like this is just the beginning.

— Jonathan Soto Díaz
Founder of SmartWave PR
San Sebastián, Puerto Rico